I haven’t visited Trader Joe’s yet, but there’s no doubt it’s going to be a fave. I hear the food is yummy and the bargains are bountiful, but it’s the clever usage of words found in their mail out, Food Pilgrimager, such as:

Proclivity
Palpable
Fiddlesticks!
Toothsome
Coveted culinary fungi

… that has won me over.